About Demure & Jaya

Jaya Gascon New Zealand Fashion and Travel Blogger

DEMURE is a visual journal by Jaya Gascon—blogger & photographer born in Manila and now located in Auckland.

Giving an inside look at urban life in New Zealand through an expansive collection and commentary on beauty, dining, well-being, travel, and personal style. Formerly www.notjaya.com.

Some frequently asked questions here.



Notable Clients — NZ & US



Get in touch with Jaya


Auckland, New Zealand